Image courtesy of African Fashion International

African Fashion International’s annual fashion extravaganza, Cape Town Fashion Week, will be in town once again to showcase an abundance of extraordinary and revolutionary fashion in South African designer’s 2012 spring and summer collections.

The inaugural Mercedes-Benz Fashion Week Cape Town brings an illustrious line-up of South Africa’s leading fashion arbiters to the Cape Town International Convention Centre. Although the fashion week will now be entering its tenth year, 2012 is a first with new sponsor – Mercedes Benz.  Presenting a theme of “icons”, the fashion extravaganza runs over four days with 26 designers showcasing in 18 shows.

The Mercedes-Benz Fashion Week Cape Town will be taking place from 25 to 28 July at the Cape Town International Conference Centre and tickets are available for purchase via Webtickets at a cost of between R150 and R300 per person, depending on the show.

Emerging Cape designers will receive a specialized showcase on 27 July at 15.30 at the CTICC. The five chosen designers – Pumeza Mekuto of Black Coal Clothing, Celeste Lee Arendse of Selfi, Robyn Victor of August Clothing, Tarien Malherbe of Non-European and Maloti Mothoni of Strato – were chosen for their ability to mould their fashion brands into sustainable business platforms.

African Fashion International will also host AFI Fastrack Seminars on 27 July at the CTICC to provide education and inspiration for the development and success of the fashion industry.

The seminars include presentations by Johan Crouse, Foschini’s head of design, the announcement of fashion market trends by Worth Global Style Network and an exclusive “icons of fashion” panel discussion with Jenny Le Roux and French designer Fred Sathal.

Taj Cape Town provides luxury accommodation in Cape Town and is conveniently located in the Cape Town city centre, close to the CTICC and other design hubs. Round out an enjoyable day in Cape Town with a visit to the exquisite Jiva Spa.